Attending the 16th Congress of Updates in Dermatology, held from May 8th to 10th, 2024, at the Rayzan International Conference Center, was an exhilarating experience. This prestigious event brought together over 600 dermatologists from across Iran, providing a platform to exchange knowledge and explore the latest advancements in the field. The atmosphere was charged with enthusiasm and a shared commitment to advancing dermatological care. Our team at Dr. Akhavi Laboratory felt privileged to be a part of this remarkable gathering, where we had the opportunity to engage with industry experts and showcase our innovative products.
At the heart of our participation was our flagship brand, Prime. Established in 2011 by Dr. Akhavi Laboratory, Prime offers top-quality skincare and haircare solutions formulated with cutting-edge ingredients sourced from leading global laboratories. Competing with renowned international brands, Prime provides a diverse range of products tailored for various skin and hair types. Our commitment to innovation and efficacy is evident in every product, which undergoes rigorous clinical testing and is endorsed by recognized specialists. During the congress, Prime’s latest product lines captivated the attention of dermatologists.
In the realm of haircare, we unveiled our revolutionary post transplant products, specifically designed for individuals undergoing hair transplantation procedures. This new line includes two essential products: the Post Transplant Foam Shampoo (T+) and the Post Transplant Serum (TS). These products are formulated to promote scalp health, enhance follicle vitality, and optimize the post transplant recovery process, ensuring optimal results for patients.
For sensitive skin, we introduced the PHA (Polyhydroxy Acid) line, meticulously formulated to address the unique needs of sensitive skin types. This gentle yet effective line includes the Hydrating Eye Cream 4% PHA and the Daily Anti-Aging Moisturizer 5% PHA, both designed to soothe, hydrate, and protect sensitive skin while promoting a healthy, radiant complexion. The PHA line represents our commitment to providing safe, effective skincare solutions for individuals with sensitive skin concerns.
As the brand manager of Prime, I’ve been entrusted with the pivotal responsibility of steering the brand towards greater heights of success and innovation. From day one, my approach to work has been guided by an inherent work ethic and commitment to excellence. In the past year, I’ve orchestrated a comprehensive overhaul of our product offerings and marketing strategies, with the aim of redefining the brand’s identity and enhancing its market positioning. Under my stewardship, Prime has witnessed a transformative journey characterized by a relentless pursuit of excellence and a commitment to pushing the boundaries of skincare and haircare innovation. Beyond the introduction of the post transplant and PHA product lines, which have garnered significant acclaim for their efficacy and quality, we’ve launched a plethora of other groundbreaking products that have set new benchmarks in the industry. Moreover, I’ve spearheaded a strategic reimagining of Prime’s point-of-sale materials, including the creation of dynamic new brochures, catalogs, master files, and various marketing activities that have changed the behavior, approach, and perception of the brand compared to previous years. It’s important to acknowledge that this transformation was not solely my achievement, but the result of collaborative efforts with the support of higher management and the dedication of my colleagues. However, my unwavering dedication to Prime’s continuous improvement has been a driving force behind our success.
Reflecting on the 16th Congress of Updates in Dermatology, it’s clear that the event was a resounding success for Dr. Akhavi Laboratory and our flagship brand, Prime. The congress provided an invaluable platform to demonstrate our dedication to innovation and excellence in dermatological care. The positive reception of our showcased products, particularly the post transplant line for haircare and the PHA line for sensitive skin, reaffirmed our commitment to meeting the evolving needs of our customers. We are excited about the future possibilities and look forward to continuing our journey of innovation and excellence in skincare and haircare.
I’m delighted to share some moments with you, including photos capturing joyful moments with my colleagues and dermatologists, and a video showcasing Prime’s highlights at the event. These glimpses offer a closer look at our presence and the vibrant atmosphere of the congress. Enjoy!
No responses yet