The campaign Heir of Prime was introduced as a statement of heritage and excellence. With this message, Prime positioned its haircare line as more than just products, presenting it as the heir to a legacy of superior quality and distinction.
The campaign reflected Prime’s commitment to elevating its haircare category beyond ordinary standards, combining innovation with tradition to define the essence of premium haircare.
Campaign reference: Prime Haircare campaign under the slogan “Heir of Prime” (archived).
Purpose: Strengthen Prime’s positioning as the heir of excellence in the haircare category.
Audience: Consumers seeking premium, high-quality haircare solutions.
No responses yet