Seagull, a brand under Dr. Akhavi Laboratory, has recently completed a rebranding initiative showcased through its new packaging. To effectively promote this updated identity, we launched a comprehensive outdoor advertising campaign featuring billboards strategically placed across key locations.
In the northern cities, the campaign ran for two months, covering important spots in Mazandaran province, including Babolsar, Fereydunkenar, Sorkhrud, Mahmudabad, Izadshahr, Namakabrud, Kelarabad, Tonekabon, Abbasabad, and Ramsar. The primary objective was to maximize visibility in high-traffic areas, carefully selecting locations that would yield the greatest impact.
In Tehran, the campaign continued for one month, with billboards positioned in major locations such as Modarres Highway, Hemmat Highway, Hakim Highway, Chamran Highway, Resalat Highway, and the Tehran-Pardis Freeway. Our meticulous budget management allowed us to secure the most effective locations, enhancing both visibility and the overall quality of the campaign.
The successful execution of this project involved collaboration with various advertising agencies, ensuring that all placements aligned with our brand objectives. I extend my sincere gratitude to the marketing team and the board of directors for their unwavering support and strategic guidance throughout this process. Their contributions have been pivotal in bringing this vision to fruition.
As Prime, one of the industry’s leading brands, continues to pursue its goals of innovation and growth, this campaign for Seagull marks another significant step in enhancing brand visibility and strategic market positioning. Our efforts underscore the importance of executing such initiatives with precision, reinforcing our commitment to leadership within the skincare industry.
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