In the past, during a Prime campaign, we shared a simple message: every moment under the sky deserves the best protection.
At that time, we emphasized that sunscreen is not just for sunny days or summer. Whether indoors at the office, enjoying a rainy afternoon, or stepping out on a cloudy winter day, Prime’s high-quality sunscreens were there to offer reliable coverage. These premium formulas were designed for all skin types, genders, and ages, ensuring that skin stayed protected in any condition, indoors or outdoors, hot or cold.
Wherever life led, Prime’s sunscreen collection had people covered every day. Because back then, just as now, we believed skin always deserved the best.
Campaign reference: Prime sunscreen collection (archived).
Purpose: Reinforce the idea of year-round sun protection as a daily habit.
Audience: Broad, including all skin types, genders, and ages.
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