From May 2023 to March 2025, a chapter of extraordinary commitment unfolded: 22 months, 403 working days, and 5,648 tasks, each moment dedicated to achieving excellence.
This was the period where ideas turned into reality and every challenge became an opportunity for growth. In that span, Prime developed 15 new products and improved 65 existing ones. The portfolio expanded with creations such as the Ultra-Hydrating Gel, the Ultimate Whitening Serum, the Brow and Lash Boosters, the Fusion Water Color Sun Protectors, the Post-Transplant Line, and the PHA Line. Each stood as the outcome of research, precision, and hard work.
Alongside product innovation came more than 30 promotional materials, each narrating a part of Prime’s evolving identity. Eight advertising campaigns amplified the brand’s voice, and seven public events reinforced Prime’s standing within the cosmetics industry.
This was also the time when the Prime team united around more than just products. It was about values, quality, and the shared mission of elevating Prime’s standards.
This journey was not simply a sequence of achievements. It was a mission — a purposeful pursuit of excellence that shaped both the brand and its legacy.
Campaign reference: Reflection on Prime’s 22-month period of development and brand building (archived).
Purpose: Capture and preserve the scope of innovation, campaigns, and team achievements during this timeframe.
Audience: Stakeholders, partners, and the broader cosmetics industry community.
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